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The client communication layer for MSPs

Client communication for MSPs,
handled brilliantly.

Composure helps MSPs communicate clearly and professionally with clients during incidents, maintenance, and service events — using AI-driven, role-calibrated, multi-channel communications. No manual writing. No silence. No guesswork.

14-day free trial  ·  No setup fees  ·  Cancel any time
composure.app — Incident Communications
P1 — Critical Incident
Microsoft 365 Authentication Failure
Detected: 09:14 UTC  ·  Affected clients: 7  ·  23 minutes ago
Holding update scheduled — 09:45 UTC
AI-drafted stakeholder communications
SC
Sarah Chen
CTO
Draft ready
TB
Tom Bradley
IT Manager
Draft ready
MH
Mark Harris
Finance Dir.
Draft ready
Preview all
Send communications →

Trusted by MSPs across the UK and Europe

ClearCloud IT
Apex Networks
Veridian MSP
NorthStar Tech
PrimePoint IT
73%
of MSP clients say poor incident communication damages trust more than the outage itself
4×
more likely to lose a client after a poorly communicated incident than a well-handled one
<3m
from incident detection to first client communication with Composure
100%
of stakeholders receive the right message — not the same message sent to everyone
See it in action

From alert to client update
in under three minutes

Watch how Composure handles a P1 incident — detection to personalised stakeholder communications, automatically.

app.composure.io — Incident Communications
P1 — Critical
Microsoft 365 Authentication Failure
Detected: 09:14 UTC  ·  4 minutes ago  ·  Source: ConnectWise alert
Affected clients (7)
NF
MG
AL
PL
CR
VM
+1
Composure is analysing stakeholder profilesIdentifying contacts, roles, and communication tone for 7 clients…
Sarah Chen (CTO)
Tom Bradley (IT Mgr)
Mark Harris (Finance)
Tone: Executive briefing  ·  Channel: Email + Teams  ·  Calibrated for CTO
Subject: Service interruption — Microsoft 365 authentication [INC-2847]
Sarah,

We're writing to notify you of an ongoing service interruption affecting Microsoft 365 authentication across your environment. Our team identified the issue at 09:14 UTC and is actively working with Microsoft's engineering team.

Current status: Authentication services degraded. Users may be unable to sign in to Microsoft 365 applications.
3 personalised drafts ready for review
Each message is calibrated for the recipient's role, technical knowledge, and preferred communication style.
SC
Sarah Chen
CTO, Nexus Financial
Executive briefing
"We're writing to notify you of an ongoing service interruption affecting Microsoft 365 authentication. Our team identified the issue at 09:14 UTC…"
TB
Tom Bradley
IT Manager, Nexus Financial
Technical detail
"Azure AD auth endpoint responding with 503 errors. Tracking MS365 incident INC-2847. Workaround: legacy auth temporarily re-enabled on affected tenants…"
MH
Mark Harris
Finance Director, Nexus Financial
Business impact
"A temporary Microsoft 365 issue is affecting staff login. Your team may have limited access to email and Office apps. We're working to restore full service…"
Approve & send all 3 communications
Communications delivered
09:16 UTC — 2 minutes after incident detection
SC
Sarah Chen
CTO · Nexus Financial
Delivered 09:16 · Email + Teams
TB
Tom Bradley
IT Manager · Nexus Financial
Delivered 09:16 · Email
MH
Mark Harris
Finance Director · Nexus Financial
Delivered 09:17 · Email + SMS
Next holding update: 09:45 UTC — Composure will auto-draft and notify your team for approval
The problem

The outage is survivable.
The silence is not.

MSPs have invested heavily in tools to detect and fix technical issues. But when something goes wrong, what clients experience is your communication — not your infrastructure. And most MSPs have no dedicated system for that.

MSPs go silent during incidents

Engineers are heads-down solving the problem. No one is writing client updates. Clients notice the silence and assume the worst.

Everyone gets the same message

A Finance Director does not need technical detail. A CTO does not need reassurance. One message sent to all is right for none.

Account Managers get caught off guard

When a client calls their AM to ask what's happening, the AM has no idea. That conversation destroys confidence instantly.

Post-incident reports are weak and late

Written under pressure by engineers after the fact, post-incident reports are often inconsistent, delayed, and commercially damaging.

What MSP clients experience during a poorly communicated incident

09:12 — Client notices issue
"Our email is down. I'll wait a moment."
09:35 — Still no update
"Should I raise a ticket? Do they know?"
10:10 — Calls Account Manager
"Your AM doesn't know either. Trust gone."
10:45 — Issue is fixed
"Great — but they still haven't told us anything. Renewal is in 3 months."
The technical issue was fixed. The trust damage was not.
How it works

From incident detected to clients informed — in minutes, not hours

Composure connects to your existing tools and handles the entire client communication process, automatically.

1

Incident detected

Composure integrates with your PSA, ITSM, and monitoring tools. When a qualifying event is raised, Composure is immediately aware and begins preparing communications.

2

AI drafts stakeholder messages

Composure drafts separate, role-calibrated messages for each stakeholder — a plain-English summary for the Finance Director, technical context for the IT Manager, a strategic overview for the CTO.

3

Preview, approve, and send

Your team previews each communication per contact, makes any edits, then sends. Composure handles multi-channel delivery, schedules proactive holding updates, and keeps an audit trail of everything sent.

Works alongside
ConnectWise Autotask Halo PSA
Integrates with
PagerDuty OpsGenie PRTG
Sends via
Email SMS Status Page
What Composure does

Everything your team needs to communicate with confidence

Built specifically for MSPs, Composure covers every communication scenario — from the moment an incident is detected to the post-incident report.

AI-generated incident communications

Composure drafts professional, plain-English communications the moment an incident is raised. No engineer needs to write a single word.

Role-calibrated stakeholder messaging

Different messages for different contacts. Your CTO receives strategic context. Your Finance Director receives impact and resolution timelines. Your IT Manager receives technical detail.

Scheduled holding updates

Composure automatically schedules proactive holding updates so clients are never left in silence, even when there is nothing new to report yet.

AM and CSM internal briefings

Account Managers and Customer Success Managers receive an internal briefing the moment an incident is raised — so they are never caught off guard when a client calls.

AI post-incident reports

Composure drafts a professional, structured post-incident report automatically, with a three-stage approval workflow before it reaches the client.

Governance, audit trail, and control

Every communication is logged. Approval workflows ensure nothing goes out unapproved. Communication pause and resume features give you full control, even in sensitive situations.

View all features →
Stakeholder-calibrated communication

One incident. Four stakeholders.
Four very different messages.

Composure understands that a CTO, a Finance Director, an IT Manager, and an Operations lead all need different information — delivered in a different tone, with different levels of detail. Composure handles all of it.

CTO
Chief Technology Officer
Strategic impact · Confidence · Timeline
"We are aware of a service disruption affecting Microsoft 365 authentication. Our engineering team is actively investigating. We will provide a full update within 30 minutes and expect to have resolution within the hour. Senior technical leadership is engaged."
Tone: Assured · Professional · Concise
IT
IT Manager
Technical detail · Status · Workarounds
"Authentication failures are occurring across the M365 tenant. We have isolated the issue to Azure AD token validation. A workaround is available for critical users — please contact our helpdesk directly. Engineering is working on a full remediation."
Tone: Technical · Actionable · Detailed
FD
Finance Director
Business impact · No jargon · Resolution ETA
"We are currently experiencing an issue affecting email access. Your team may not be able to send or receive emails until this is resolved. We expect to have normal service restored within the hour and will confirm once complete."
Tone: Plain · Non-technical · Reassuring
AM
Account Manager (Internal)
Internal briefing · Context · Talking points
"🔒 Internal — do not forward. Acme Corp is affected by a P1 M365 auth issue. Client contact Sarah Chen has been notified. Expect possible inbound call. Key talking points: [attached]. ETA: 60 mins. Engineering lead: James P."
Tone: Direct · Internal · Actionable
Why Composure is different

Your existing tools weren't built for this

PagerDuty helps engineers respond. Your PSA manages tickets. Statuspage shows uptime. Marketing platforms send campaigns. None of them were built to communicate professionally with MSP clients during service events.

PagerDuty & OpsGenie

Built for engineers to respond to alerts. Composure handles the client communication side — separate, complementary, and essential.

Statuspage

A public page for generic status updates. Composure provides private, personalised, role-calibrated messages — not a one-size-fits-all public board.

ConnectWise & Autotask

PSA tools manage tickets and workflows brilliantly. They do not manage stakeholder communication. Composure fills exactly that gap.

Email & Marketing Tools

General email tools require manual writing, have no incident context, and were designed for marketing — not professional service communications at speed.

See the full comparison →
The commercial case

Composure helps MSPs protect revenue,
reduce churn, and look more enterprise-ready

Protect client trust

When clients receive clear, professional communication during an incident, they trust you more — not less. Composure turns your worst moments into evidence of your maturity.

Reduce churn risk

Poor communication during incidents is one of the leading causes of MSP client churn. Composure removes this risk at its root.

Win enterprise contracts

Enterprise clients expect professional, structured communication during service events. Composure makes you look like the mature, enterprise-grade partner they require.

Pricing

Simple, transparent pricing
built for MSPs

No enterprise contracts. No lengthy onboarding. No per-user pricing surprises. Start with a 14-day free trial — no card required.

Respond
Respond
Core incident communication for MSPs ready to stop the silence.
£99
/ month
P0 and P1 incident communications
Multi-channel delivery (email, SMS)
Per-contact previews and editing
Client status page
AI post-incident reports
Start free trial
Platform
Platform
The complete platform for MSPs operating at scale or targeting enterprise clients.
£349
/ month
Everything in Communicate
White-label branding
Advanced analytics
API access
Priority support
Start free trial
View full pricing details and feature comparison →
Security & compliance

Built for professional MSPs who take data seriously

Composure is designed with enterprise-grade security at its core. UK and EU data residency, encryption at rest and in transit, full audit trails, and GDPR-conscious architecture throughout.

UK & EU data residency

All data stored in certified UK and EU data centres. No data leaves the region.

Encryption at rest and in transit

AES-256 encryption at rest, TLS 1.3 in transit. All communications are encrypted end-to-end.

Role-based access & MFA

Granular role-based access controls and mandatory multi-factor authentication for all users.

Full audit trail

Every communication sent, approved, or edited is logged immutably. Complete governance and accountability.

GDPR-aware architecture

Data minimisation, purpose limitation, and sub-processor transparency built in by design.

Approval workflows

Human-in-the-loop approval ensures nothing is sent without authorisation. Three-stage approval for post-incident reports.

View our security and compliance details →
What MSPs say

Trusted by MSP leaders across the UK

"Before Composure, our engineers were spending 40 minutes writing client updates during a P1. Now, that's handled in under three minutes and it's more professional than anything we wrote manually."
JM
James Moody
Service Delivery Director, ClearCloud IT
"The AM briefing feature alone was worth it. My account team used to be blindsided by client calls during incidents. Now they're already briefed and ready. It's changed how we handle client relationships entirely."
SR
Sophie Ramsden
Operations Director, Apex Networks
"We won a significant enterprise contract specifically because of how we handled a P1 during the trial period. The client said our communication was the best they'd seen from any MSP. That's Composure."
TK
Tom Kershaw
Managing Director, Veridian MSP
FAQ

Common questions

No. Composure works alongside your existing PSA, ITSM, and monitoring tools. It connects to them to get the information it needs, then handles the client communication layer — which is a gap those tools were never designed to fill. You keep everything you already use.
Composure draws on the incident or ticket data from your PSA or ITSM tool, the stakeholder profiles and roles you've configured for each contact, and your communication playbooks — the rules you set about tone, what to share, and what to omit. Every draft can be previewed and edited by your team before it's sent.
Yes, completely. Composure is built on a human-in-the-loop principle. Every communication is previewed, and can be edited, before sending. You can pause communications entirely for sensitive situations. Approval workflows mean nothing goes out without the appropriate sign-off.
Composure integrates with the most widely used MSP tools including ConnectWise Manage, Autotask, Halo PSA, PagerDuty, OpsGenie, and PRTG. We're continuously expanding our integration library and our team can discuss specific integration requirements during your demo.
Most MSPs are up and running within a single working day. Connecting your PSA, configuring your client and stakeholder contacts, and setting your communication playbooks typically takes 2–4 hours. Our onboarding team guides you through every step.
All data is stored in UK and EU data centres. We do not transfer data outside the EEA. Our architecture is designed to meet GDPR requirements, and we publish a full sub-processor list. See our Security page for full details.
Ready to transform how you communicate?

Stop letting silence damage your client relationships.

Join the MSPs who have replaced chaos with composure. Start your free trial today or book a 30-minute demo to see Composure in action.

UK & EU data residency
GDPR compliant
No setup fees
Cancel any time